Jessie Zhisui Jia

I am an Assistant Professor of Marketing at the Department of Management and Marketing at The Hong Kong Polytechnic University. I received my PhD in Marketing from Kellogg School of Management, Northwestern University.

I study how consumers perceive themselves and make decisions in digital environments. My research explores how cues like audience size and ad personalization influence self-perception, motivation, and subsequent behaviors.

Employment

Assistant Professor Marketing | Department of Management and Marketing, The Hong Kong Polytechnic University, Hong Kong | 2026 - present

Education

Ph.D Marketing | Kellogg School of Management, Northwestern University, Evanston, IL, USA | 2026

M.S. Marketing | Kellogg School of Management, Northwestern University, Evanston, IL, USA | 2023

B.A. Psychology & Economics | Northwestern University, Evanston, IL, USA | 2019

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