Jessie Zhisui Jia
I am a Ph.D. candidate in Marketing (Consumer Behavior) at Kellogg School of Management, Northwestern University.
I study how consumers perceive themselves and make decisions in digital environments. My research explores how cues like audience size and ad personalization influence self-perception, motivation, and subsequent behaviors.
My work investigating the impact of audience size on individual goal adherence has been invited for second‐round revision by the Journal of Consumer Research.
I am on the 2025-26 academic job market.
Education
Ph.D Marketing | Kellogg School of Management, Northwestern University, Evanston, IL, USA | 2026 (expected)
M.S. Marketing | Kellogg School of Management, Northwestern University, Evanston, IL, USA | 2023
B.A. Psychology & Economics | Northwestern University, Evanston, IL, USA | 2019